Business Focus: How to Compete and Beat the Heat of Giant Competitors
For starting or small business entrepreneurs, it is intimidating competing with multi-million or multi-billion companies and corporations similar to the story of David and Goliath. Surely, large companies or giant corporations have big resources but they also have huge bureaucracy, so they are a lot slower, especially when it comes to customer service. Differentiate yourself from bigger companies by instilling a culture of fast speed customer service through prompt answering of calls and emails, delivering of samples within days or weeks instead of months, and train team of phenomenal customer service and technical service personnel who are empowered to make smart decisions on the spot.
Do not lose heart even if you always get “no” all the time, take the risk and be brave to find for potential clients, and when you have clients, be sure to take care of them because this is what giant companies miss, they take their clients for granted. Once you got the smallest opportunity, handle it well with your great performance. Of course, it is obvious that you are a small business, but you don’t need to act like one, you can create your own strategies, be resourceful, unique, and innovative and eventually succeed, even though your competitors invest millions on research and development. Be smart, exude confidence, execute and believe in the power of self-fulfilling prophecy backed up with hard work, research, and gaining of proper skills and right attitude. Many big companies still have off-the-shelf products and outdated services that customers are complaining about because they are not modified, and they may actually be tone-deaf and they may not actually know how to listen to what their clients want. This is your opportunity to do otherwise and show consumers that you are willing to take care of them by availing your products and services and that something new or small should not be a basis for turning you off. It is important to listen to what your customers say, and take into consideration their suggestions and opinions.
Remember that things do not happen overnight, surely you have the best of all the small business 401k plans, but you need to offer your employees hold a responsibility, create a difference, and feel like a person, not just a number, and so as with your customers. As long as you have superior quality products and services, don’t allow to be bullied by larger companies when they put up their business besides your business because you can focus on your own and what you without cutting down your price given that you believe in your brand and what you can do for you customers.
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