Right before you jump to the bandwagon that postcard printing is among the best marketing tools you can invest on, it is vitally important to know what personalized postcard printing is. The truth is, there are 4 major aspects for printing postcards and these are size, paper stock, design file formats as well as coatings. Every aspect plays an important role to ensure that you are only getting high quality.
In relation to the postcard sizes, it doesn’t actually mean that there is a one size fits all. The reason for this is that, different sizes require different printing equipment. As a matter of fact, just a slight change in the postcard’s size might affect its price. So to not be surprised by the prices of printing the postcard, it is a smart move that you get quotes first prior to printing it. By doing so, it will show you figures that you need to settle for the postcards.
Matte and glossy finish are the two types of finishes that you can go for in your paper stock. If you want your personalized postcard be printed in full color, then you have to go between CS2 and C1S stock.
In a CS2 Stock, it has a gloss finish on both sides while C1S stock has one size that is glossy while the other part has a matte finish. Between these options, what was mostly used is the C1S due to the reason that the ink in postcard printing isn’t drying up on the glossy part of paper stock so by that, they lead in printing on matte side of the stock.
When it comes to design file formats, it is vital that you inquire the printing company for the file format they’re accepting. Despite the fact that there are some printing companies that are accepting different file formats, still there are some that are using limited types of file format and software for their design creation. What such companies do is converting personalized postcard design file in a format that’s accepted by the printing equipment.
Finishing is as important as the first couple of steps mentioned for postcard printing. There are two kinds of postcard coating or finishing and these are aqueous coating and UV coating. The latter option will provide you with a shiny feel and look on your postcard.
On the other hand, if you want something that lets you print postcards fast and doesn’t care much about the gloss or shine it creates, then you’ll do fine with Aqueous coating. The reason for this is that, Aqueous coating is drying fast and with that, it doesn’t hinder continuous printing process.